2020 Shortlist

2019 TCS New York City Marathon App

Entrant Company: New York Road Runners, Tata Consultancy Services

  • Best Website or Mobile Experience
2019 TCS New York City Marathon App

How does entry represent “Excellence in Engagement”?

The 2019 TCS New York City Marathon app was the most downloaded marathon app ever and several unique features sparked engagement, including:

For runners:

  • AR capabilities unlocked inspirational messages from 2017 TCS NYC Marathon Champion, Shalane Flanagan, when used on race bibs.
  • New this year, links that initiated automatic app downloads with the runner already added set to be tracked could be shared with runners’ support communities.

For Spectators:

  • Animated, fun facts that celebrate all five boroughs would appear when fans used the app’s AR feature on mural artwork of the racecourse.
  • Fans created 115,000+ personalized digital cheer signs, which were shareable on social media and broadcasted on screens along the racecourse.

Given the current state of mass-participation sports, similar engaging technologies, like the ones used in the 2019 TCS New York City Marathon app, will be critical in helping runners stay connected, engaged and healthy.


  • Haley Price ‐ Tata Consultancy Services
  • Kathy Gonzalez ‐ New York Road Runners
  • Jeff Carnevale ‐ New York Road Runners
  • Terence Orpilla ‐ New York Road Runners
  • Heidi Koeppel ‐ New York Road Runners
  • Michelle Taylor ‐ Tata Consultancy Services
  • Gowri Prabhu ‐ Tata Consultancy Services
  • Dinesh Naik ‐ Tata Consultancy Services