2019 Shortlist

Zion Williamson


Best Social Highlight Star

How Does This Individual Represent “Excellence in Engagement”?

Zion Williamson reigns as king of the nation’s highlight craze. In high school, the basketball star gained fame on Instagram through digital platform's like Overtime and became a viral sensation thanks to his show-stopping slams and shoutouts from celebrities including Drake and LeBron James.

During his freshman year at Duke, he continued to serve as a video clip factory, helping the university to capitalize with an astonishing 36.7M video views on Instagram over the course of his short collegiate career. In the first seven weeks Williamson played for the Blue Devils, the team’s Instagram following increased by 55K. As the ultimate beneficiary of the high school hoops highlight craze, Zion has increased his own following by a staggering 26,566% since his freshman year of high school, resulting in 3.2M followers today on Instagram.

Zion Williamson's Engaging Content

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ZION DID THIS IN A GAME. 😱 (via @alee923)

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