2019 Shortlist

Tom vs. Time


Best Original Show or Series

How Does This Individual Represent “Excellence in Engagement”?

In a six episode docuseries called Tom vs. Time, perennial great Tom Brady offered fans a rare, and at times extremely intimate, look into his off-season (and the anatomy of his greatness). Debuting the content on Facebook— his first and, at the time, only social media account–the quarterback showcased age-defying training regimen, private moments with his children, and seldom seen pre- and post-game happenings.

The series garnered more than 60 million views with over 66% of people who watched a full episode not following the New England Patriots or Tom Brady on Facebook, representing a massive opportunity for the athlete to grow his audience and connect more deeply with dedicated fans craving a look into his very private life.

Tom vs. Time's Engaging Content