2019 Shortlist


Entrant Company: theScore

  • Outstanding Use of Instagram

How does entry represent “Excellence in Engagement”?

This increase in audience and interaction has seen theScore increase its total monthly social reach to ~70M fans a month and growing, with Instagram serving as a valuable brand building channel. theScore was able to demonstrate that huge growth and engagement does not depend solely on resources or marketing spend - great content and posting strategies will always win. theScore understands its audience on Instagram, and is continually exploring the best ways to serve and interact with sports fans there.