How does entry represent “Excellence in Engagement”?

Twitter is the best destination for live sports video content because it is an extension of what fans already expect. Premium live sports. Live streaming video is a strong complement to the live, conversational nature of Twitter, and it helps instantly explain the value and power of our service.

Millions of sports fans around the world had a free option for streaming live sports content this year thanks to Twitter. And even more importantly, had the ability to join with millions of others discussing and interacting in real time as amazing moments unfolded. Fan engagement is at its peak when communities can rally together around an event, and Twitter fosters those experiences and environments.