2019 Shortlist

Serena Williams


Best in Engagement for Good

How Does This Individual Represent “Excellence in Engagement”?

With a combined 40 million followers on Twitter and Instagram, Serena Williams has achieved a lot of firsts in sports. Her athletic feats have been highly publicized and she has also become a pop culture icon (thanks to a cameo in a Beyonce music video and attending the Royal wedding). But Williams also doesn’t shy away from standing up for what’s right, using her social media channels as a platform to promote positivity and change to a global audience.

Once fearful of sharing too much of her inner dialogue, Serena opened up and voiced her support of the Black Lives Matter movement after writing about her concerns for her nephew in a Facebook post that was liked by 127K. Her fans responded by asking for more. Since giving birth to her daughter, she’s also become a voice for mothers facing issues ranging from emergency C-sections to postpartum depression, and as a board member of SurveyMonkey, she collected research on what her followers felt the hardships of parenting are in the 21st century.

As Serena continues to take a stand on the double standards in tennis, she has cemented her status as a beacon of light for millions of fans who consider her an inspiration and a friend.

Serena Williams's Engaging Content

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Lots of people have called this my “comeback.” But becoming a mom isn’t something I’m coming back from. It’s part of who I am. It’s been both incredibly amazing and incredibly tough, but it’s only made me stronger. Especially because of the love and support you’ve all shown me. I’ll be playing in the US Open for the first time since having Olympia and #ThisMama is gonna give it her all! @Chase

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This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls global hit “I Touch Myself” to remind women to self-check regularly. _ Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key - it saves so many lives. I just hope this helps to remind women of that. _ The music video is part of the I Touch Myself Project which was created in honor of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first. The project is proudly supported by @BerleiAus for Breast Cancer Network Australia. _ Visit the link in my bio to find out more. #ITouchMyselfProject #BerleiAus #BCNA #DoItForYourself

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