2019 Shortlist
Entrant Company: Momentum Worldwide, SAP, NHL
Battles from the Bench created a new standard for brand activations at the NHL All Star weekend by incorporating the latest technology to bring fans closer to the action than ever before. By taking advantage of a never-before-used VR camera, we were able to incorporate high definition slow motion and unique camera angles into the experience. For the first time, fans could literally see the game the way the players do during a game. These techniques, combined with “choose-your-own adventure” storytelling mechanics, made every user feel like they were part of the action and set a new bar for immersion in a sports VR experience.