2019 Shortlist

Rachel DeMita


Best Creator

How Does This Individual Represent “Excellence in Engagement”?

Making the jump from the college basketball court to in front of the camera, Rachel DeMita is a multi-talented creative star who is arguably best known for her former role as host of NBA 2K TV. After four years with the in-game digital network, DeMita took her talents to Overtime in 2018 (the Kevin Durant-backed digital media startup) where she now hosts her own show. DeMita has built an exceptional rapport with young fans through her social channels by hosting fun interviews-turned-shooting lessons with stars like Steph Curry and keeping a pulse on one of the hottest sectors of hoops: high school.

Even the most mundane of her posts receive off-the-charts engagement (2,200+ likes for tweeting the word “Happy” is something all of us can aspire to). The digital star has caught the attention of big brands (she’s endorsed by Adidas) and major leagues (she had a cameo in a national TV spot for the NBA).

Rachel DeMita's Engaging Content

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s/o @overtime for using an Ari song for my mix 🤷🏽‍♀️😸

A post shared by rachel annamarie demita (@rademita) on