How does entry represent “Excellence in Engagement”?

In college athletics, it’s easy for us to get caught up in competition, results, and awards. With the introduction of “The People.” it showcases student-athletes, coaches and as people. The viewer gets an inside look at their favorite program's personailities beyond the field and outside the arena. Additionally, this new microsite allows us to tell our stories in our way, not completely relying on outside entities to tell our story.