2019 Shortlist


Entrant Company: NBA, Twitter, Turner Sports

  • Outstanding Use of Twitter

How does entry represent “Excellence in Engagement”?

#NBATwitterLive is an innovative new way to experience the game. This new format gives the viewer agency to control (through the fan poll) which player the stream focuses on. It also allows a fan to experience the live game within the Twitter environment, which is full of rich NBA conversation. This execution will inspire and shape the way the NBA - and rival sports competitors present their broadcasts on digital in the future.