2019 Shortlist

2018 NBA Draft Social Circuit

Entrant Company: NBA

  • Best Event-Based Activation
2018 NBA Draft Social Circuit

How does entry represent “Excellence in Engagement”?

Historically, the NBA’s social media stop executions have captured back-of-house scenes in private settings. This activation represents the NBA’s first-ever stop that was fan-facing, in-arena, and on-broadcast. The NBA will continue to iterate and innovate from this execution to better integrate and blend social into the very fabric of our events.