2019 Shortlist

Martellus Bennett: Mostly Football


Best Original Show or Series

How Does This Individual Represent “Excellence in Engagement”?

For old-fashioned fans looking for a typical football pregame show where men sit around a table in suits and discuss the X’s and O’s, Mostly Football wouldn’t be a fit. But for young fans who consume sports content in digestible bites and view sports, music, and popular culture all as one-in-the-same, it’s a potent combination. With his quirky personality and creative flair, Martellus Bennett’s “Mostly Football” is an hour-long NFL pregame show that looked to capitalize on the essence of sharing online content by creating comedic sketches including cold opens and interstitials surrounding hot topics in sports and entertainment.

Examples include NFL tight end Marcedes Lewis talked candidly on the show about Aaron Rodgers changing playcalls in the huddle and a parody of Carmelo Anthony’s release from the Houston Rockets. Together with Complex and Yahoo! Sports, Bennett’s show is helping to redefine the future of pre- and post-game content.

Martellus Bennett: Mostly Football's Engaging Content

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