2019 Shortlist

Lindsey Vonn


Best Female Athlete on Social Media

How Does This Individual Represent “Excellence in Engagement”?

Lindsey Vonn left the slopes last year as the greatest U.S. female skier of all-time, but in retirement she has proven herself to be a veteran social media champion as well. Vonn used Instagram to announce her retirement leading up to the Winter Olympics in a moving post that poured her heart out to fans about her body being “broken beyond repair.” Long the target of hateful comments, Vonn puts Twitter trolls on blast using the dedicated #ThingsLindseyDidntDo. On Instagram, she gives her 2M followers an honest look at her crash wounds, trying workouts, and life with boyfriend P.K. Subban (also a fan favorite on social media).

Lindsey Vonn's Engaging Content