How does entry represent “Excellence in Engagement”?

We wanted to tell a story through bold, clear language, and graphic imagery to weave a story together for people who love soccer, the ATL, and Georgia. We leveraged technology to ensure everyone who wants to be a part of the unveil, can be. We empowered the fan and wanted to engage with fans in both the physical and digital space.

We delivered to one communication and unique experience for all fans. We used digital to bring fans and non-fans into the excitement of a kit reveal and make them their own club reps by showcasing all-new kit as their phone backgrounds. This content piece helps to inspire more one to one communication with fans -- especially on Twitter. We were able to create a special piece of content for individual fans which in turn had them showcasing and showing off the club to their own follower bases.