2019 Shortlist

Katie Nolan


Best Creator

How Does This Individual Represent “Excellence in Engagement”?

When Katie Nolan jumped aboard ESPN’s ship, the digital world was already her oyster. Nolan is a self-taught master of snack-sized content with a strange sense of humor and freewheeling style of sports talk. In 2018, she led SportsCenter on Snapchat to massive success with Millennial and Gen Z audiences, raking in 2M daily viewers and creating a new blueprint for bite-sized news and highlights in sports.

Last year marked the launch of a fresh podcast for the creative star entitled “Sports? With Katie Nolan” where her accent and imitation-filled ad reads alone are award-worthy. Akin to a John Oliver for sports, Nolan’s late night talk show “Always Late with Katie Nolan” cemented her status as the breakout star of the network’s ESPN+ OTT effort. Whether holding athletes accountable for their actions off the field, setting Guinness World Records for stacking doughnuts while blindfolded, or challenging Twitter trolls to put their money where their mouth is, Katie Nolan has paved a new way for a new wave in sports media.

Katie Nolan's Engaging Content

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I wasn’t sure who to root for tonight in Serena vs. Venus but then I saw this. #teamserena Go watch her and then on Wednesday watch the premiere of Always Late on ESPN+ pls & thx

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