2019 Shortlist

JuJu Smith-Schuster


Best Male Athlete on Social Media

How Does This Individual Represent “Excellence in Engagement”?

Instagram, Twitter, YouTube, Twitch—whatever your go-to social media platform is, Juju Smith-Schuster has his fans covered. The Pittsburgh Steelers wideout continued to strengthen his brand both on and off the field in 2018 through his playful personality and real-time reactions to league chatter, making him one of the best follows during an action-packed Steelers season (and offseason). Juju is a trailblazer in finding new ways to connect with fans.

His team creates personal hype videos for his Instagram every week during the NFL season; he works Fortnite dances into video clips from practice (knowing it’s what the kids do these days); he vlogs like the best of Internet influencers on YouTube; and he was part of the biggest stream Twitch has ever seen (side-by-side Drake, Ninja, and Travis Scott). The average athlete’s social media channels grew by an average of 14.9% last year, but Juju’s channels grew by a jaw dropping 207.5% in the same span. It’s hard to argue with the evidence.

JuJu Smith-Schuster's Engaging Content

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Sunday Night Football Lets Gooooooo!!!! GAMEDAY!! 🔥🔥🔥

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