2019 Shortlist

Joel Embiid


Best Male Athlete on Social Media

How Does This Individual Represent “Excellence in Engagement”?

Joel Embiid is one of the best follows on the always entertaining #NBATwitter. Nicknamed “The Process,” he doesn’t seem to use much of one when considering what to post. For Embiid, it’s all in the moment (he notoriously fired his social media coach for not letting him be real enough). Whether it’s beefing with No. 1 draft pick Deandre Ayton (and many others), trolling his former GM’s burner account, or riling fans up by changing the location of an Instagram post to “Meniscus” to mourn his own injury, the Philadelphia 76ers’ center never fails to keep fans laughing and guessing what’s next. The NBA star and his famous catchphrase (there are over 3M #TrustTheProcess Instagram posts and counting) are proving to have mass marketability and true staying power.

Joel Embiid's Engaging Content

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Be back soon.. The process has to be postponed for this minor setback #GOD #TheProcess

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