2019 Shortlist

I Am More: OBJ


Best Original Show or Series

How Does This Individual Represent “Excellence in Engagement”?

For each of sixteen Fridays throughout the 2018 NFL season, Odell Beckham Jr. delivered a week’s worth of behind-the-scenes content to an audience of millions via Facebook Watch. I Am More: OBJ is a new age reality show that gives fans an inside look at OBJ’s recovery from last season’s ankle injury, his passion for fashion, how his Louisiana roots influenced his football career, and more.

Beckham and UNINTERRUPTED teamed up to create new ways for fans to engage after watching each episode, launching a Facebook Group for viewers to come together to interact with the athlete through Q&As and polls. The player also used Facebook Live after each episode to recap his thoughts, provide additional insight, and answer fan questions. In its sixteen weeks of airtime, the episodes generated over 9M views.

I Am More: OBJ's Engaging Content