2019 Shortlist
Entrant Company: Bose
Branded social media content across Bose alliances benefited from a unified #FocusOn campaign message, increasing fan engagement rates by a full percentage point across all platforms versus generic brand content. This is an example of using a balanced partnership portfolio to reach diverse target segments and global markets while maintaining a singular, simple brand message that provides a consistent framework for storytelling across different categories and partnerships. We expect Bose’s method of using a data driven portfolio selection process and comprehensive, targeted media strategy to continue to reach customers and increase market share.