Entrant Company: Cox Communications, Next Marketing
Resonating with a younger audience that's influencing this gen and next, this engagement instantly connects with their affinities for fast paced, content-rich interaction. It naturally aligns the Cox product portfolio with a sports sponsorship that supports speed and coverage demonstrations in a way that hasn’t been done before. The work organically emulates Cox’s speed leadership, while aligning with fans who value new and novel technologies.
Telling the brand story in a human way: The experience puts the user in the middle of a high-speed battle for first place. The user feels the exhilaration of winning in partnership with the brand.
Making sponsorship scalable: Not only is the 4D Flightspeed Experience compact and portable, the content-driven design of the 4D theater Experience allows Cox to quickly reskin it, reprogram it for other sports simulations throughout the year.