How Does This Individual Represent “Excellence in Engagement”?

WNBA star Chiney Ogwumike does it all. The 27-year-old is starting to shape her career off the court and is taking her 89K Instagram followers on the journey with her. Signing on with ESPN to be a full-time in-studio analyst, Ogwumike took on a tough challenge for the newly launched ESPN on Kwesé TV—a new channel providing coverage and a unique POV to fans in Africa—juggling her own basketball career while co-hosting SportsCenter across sub–Saharan Africa.

As she continues to balance her on-air time with the life of a professional athlete, Ogwumike has added another layer to her creator portfolio with Chiney X, a YouTube series where she sits down for a conversation with fellow athletes. Recognizing the importance of social media buzz and fan engagement to the future of women’s basketball, Chiney frequently retweets and responds to fans, haters, and fellow athletes alike to grow interest in the game.

Chiney Ogwumike's Engaging Content

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A post shared by Chiney (@chiney321) on Mar 27, 2019 at 1:54pm PDT

when they let you sneak into shootaround pic.twitter.com/m114xOPsJA

— Chiney Ogwumike (@Chiney321) March 8, 2019