2019 Shortlist
Entrant Company: Chicago Bulls
BMO Harris Bank sees such strong results and lift from the “social media short films” that they continue to partner with the Bulls on each episode. In a recent brand perception study, The Amplification Effect presented by Sri, BMO Harris Bank sees a 121% lift in likeability, a 139% lift in being considered more engaging, and an 87% lift in relevancy among their target when associated with Bulls creative and content. These social media short films continue to see strong engagement across the board in terms of views and fan anecdotes but more importantly continue to bolster BMO Harris Bank's relevance among their target consumers.