2019 Shortlist

Bleacher Report

Entrant Company: Bleacher Report

  • Outstanding Use of Twitter

How does entry represent “Excellence in Engagement”?

Thanks to over a decade of gathering insights and evolving with our users’ deepening interest in sports and the culture that surrounds the game, B/R has an unparalleled understanding of the American millennial and Gen-Z sports fan – their desires, their behavior and ultimately, their essence. B/R has diversified its distribution and invested in O&O as to not allow platforms (i.e. Facebook) to dictate our success. B/R is unparalleled in its ability to communicate authentically across social platforms and has an unmatched data and analytics team that helps inform strategy, content direction, and provide best-in-class intelligence to partners.