2019 Shortlist


Entrant Company: Barstool Sports

  • Most Creative Partnership Without an Athlete or Influencer

How does entry represent “Excellence in Engagement”?

We set a benchmark for a non-traditional publisher like Barstool Sports partnering with a league entity (NASCAR) to generate additional viewership from non-traditional markets. Industry-wise, this will motivate and eventually force rights holders to recognize the potential in digital publishers like Barstool, utilizing their following and distribution strategies to turn non-fans or casual fans into engaged consumers. In a world where the coveted 18-35 demo devotes their time to an increasing variety of content, Barstool is poised to succeed and push the industry forward with a multi-platform digital solution.