2019 Shortlist
Entrant Company: Momentum Worldwide
American Express Jersey Assurance is the first-ever protection plan for NBA jerseys, providing an always-on, tangible benefit for all NBA fans. In a league with as much player turnover as the NBA, Jersey Assurance turns a fan pain point, into a proof point for the brand, showcasing “The powerful backing of American Express” in a meaningful way. In essence, Jersey Assurance allows fans to be fans, by being able to purchase their favorite NBA player’s jersey with confidence.