2019 Shortlist

All-Star Access: A Front-Row Seat to All-Star Week

Entrant Company: MLB Network

  • Best Engagement Through a Live Event
All-Star Access: A Front-Row Seat to All-Star Week

How does entry represent “Excellence in Engagement”?

MLB Network accomplished its goal of providing fans with a front-row seat to 2018 MLB All-Star Week. Not only did they give fans an up-close perspective of the action through exclusive content, but MLB Network also allowed baseball fans to be active participants in the week. MLB Network made All-Star Media Day a day for the fans too, giving Facebook users the chance to ask questions to their favorite players live while Scott Braun took them around.

Fans inside the ballpark were featured in videos with Robert Flores at the Home Run Derby. During each event on social media, MLB Network engaged baseball fans by sharing their content, replying to their comments, polling them and also displaying their comments and videos in their post-event shows. MLB Network enabled fans to be part of its social and on-air coverage, whether they were in the ballpark or thousands of miles away.