2019 Shortlist

2 Chainz Custom "Rap Or Go To The League" Twitter Emoji

Entrant Company: Def Jam

  • Outstanding Use of Twitter
2 Chainz Custom 'Rap Or Go To The League' Twitter Emoji

How does entry represent “Excellence in Engagement”?

The custom Twitter emoji, while available to most brands/companies, only works when there is cultural resonance outside of their ecosystem. With this launch, we had physical yellow crates being seeded to influencers and their posts helped to create awareness for this crate and how it could be used. The emoji was a simple way to translate that on Twitter and bring it full circle to the album title; #RapOrGoToTheLeague.


  • Zach Shefrin ‐ Def Jam Recordings
  • JD Tuminski ‐ Def Jam Recordings