2019 Shortlist
Congratulations to the finalists of the Hashtag Sports Awards presented with Budweiser for their excellence in engagement. You can view all of the 2019 winners here.
Campaigns.
View the 2019 award winners.
Best Integrated Campaign
American Express Jersey Assurance
Momentum Worldwide
Bose
PointsBet, North 6th Agency
FIFA
Minnesota Wild, ICF Next
LA Galaxy
Best Multi-Platform Campaign
beIN SPORTS USA, VMLY&R Miami
Minnesota Timberwolves
Chicago Cubs
NFL
Best Social Media Campaign
NFL
NHL
Hertha BSC
FIFA
LA Galaxy
Breakthrough Sports Ad of the Year
We Got Now: Kawhi Leonard | New Balance Basketball
The Rec League
Banana Republic, R/GA
Content.
View the 2019 award winners.
Best Athlete Storytelling
Minnesota Vikings
Lou Williams: Live from the Underground
LA Clippers
The Ohio State University
Chicago Bulls
Snow Pack – Exclusive Footage: Shaun White’s Horrific Crash
Yahoo Sports
Visa Defeats FIFA World Cup™ FOMO
Visa, Endeavor Global Marketing
Best Branded Content or Series
NHL
House of Highlights
IBM and Aston Martin Red Bull Racing Poster Series
MKTG
Bleacher Report
Momentum Worldwide
Banana Republic, R/GA
Best Fan-Generated Content
Minnesota Vikings
FanSided/Sports Illustrated NFL Preview
MKTG
Hertha BSC
Best Original Content or Programming
Behind the Scenes with the Storytellers: New York Jets
Libris by PhotoShelter
LaLiga
Minnesota Vikings
Chicago Cubs
Canadian Football League
Digital & Social.
View the 2019 award winners.
Best Real-Time Engagement
Bleacher Report
ESPN, NBA
beIN SPORTS USA, VMLY&R Miami
Kit Launch Wallpaper Wednesday
Atlanta United FC
SportsCastr Social First Screen
SportsCastr
Real-Time Custom Fantasy Team Logos
NFL
Best Website or Mobile Experience
2018 TCS New York City Marathon App
New York Road Runners, Tata Consultancy Services
Bleacher Report
"See The Puck" Mobile Campaign
San Jose Sharks, Rover
SportsCastr
theScore
Outstanding Use of Facebook
Canadian Football League
DAZN Surpasses 295 Million Facebook Video Views
DAZN, Grabyo
Outstanding Use of Instagram
beIN SPORTS USA, VMLY&anp;R Miami
Bleacher Report
@NBAKicks at NBA All-Star 2019
NBA
NFL
Duke Men's Basketball
theScore
Outstanding Use of Twitter
2 Chainz Custom "Rap Or Go To The League" Twitter Emoji
Def Jam Recordings
Bleacher Report
NBA, Twitter, Turner Sports
The Metro by T-Mobile Purple Couch
Lagardère Plus
Outstanding Use of Snapchat
Minnesota Vikings
NFL Highlights – Snapchat Discover Story
NFL
NBC Sports Group
Showtime Sports: Wilder vs. Fury
Showtime Networks
Entertainment.
View the 2019 award winners.
Best Engagement Through Esports & Gaming
ESL
NBA 2K League
State Farm Esports Partnerships
ReKTGlobal
theScore
The Overwatch League: World Class Ecosystem
Activision Blizzard
Best Use of Culture, Music, or Entertainment
2 Chainz X LeBron James "Rap Or Go To The League"
Def Jam Recordings
Brooklyn Nets City Edition Campaign
BSE Global
Yahoo Sports / Complex Media
NBA
“The Bullchelor” Starring Robin Lopez
Chicago Bulls
R/GA / Banana Republic
Experience.
View the 2019 award winners.
Best Activation to Reach Young Fans
B/R Kicks Presents: The Drop Up
Bleacher Report
Cox Flight Speed 4D Experience
Cox Communications, Next Marketing
Minnesota Vikings Skol Scribbles
Minnesota Vikings
NBA TikTok: #AllStarTalent Challenge
NBA
Best Engagement Through a Live Event
All-Star Access: A Front-Row Seat to All-Star Week
MLB Network
Minnesocial: The Minnesota Vikings Fan-Focused Gameday
Tagboard
Best Event-Based Activation
NBA
IBM
FIFA
Tennis Australia, Brizi
CSM
Best Use of Immersive Media
Cox Flight Speed 4D Experience
Cox Communications, Next Marketing
NASCAR
Momentum Worldwide, SAP, NHL
The Drone Racing League
Best Use of Technology
Momentum Worldwide
Artificial Intelligence = Athlete Insights
Miro AI
CBS Sports: Google Assistant Ultimate Fantasy Advisor
CBS Interactive
Fox Sports World Cup Highlight Machine
Thuuz
IBM
ShotTracker Broadcast Solution
ShotTracker
Good.
View the 2019 award winners.
Best Engagement for Good
Minnesota Vikings
Hockey's Declaration of Principles
NHL, The Vault
FIFA
Kevin Durant Charity Foundation
KDCF
Pledge It
Partnerships.
View the 2019 award winners.
Most Creative Partnership (Without an Athlete or Influencer)
American Express Jersey Assurance
Momentum Worldwide
TLA Worldwide
NHL's Jason Zucker Co-Designs for a Cause
Lola Pro Sports Marketing
Rock Your Routine – With UCHealth, the Colorado Rockies and Charlie Blackmon
UCHealth
Banana Republic, R/GA
Most Creative Partnership (Without an Athlete or Influencer)
Barstool Sports
Minnesota Vikings and 3M Light Up U.S. Bank Stadium Purple
Minnesota Vikings
Natural Light Beer – Race Resume
M&C Saatchi Sport & Entertainment
The AI Revolution in High School Sport
Pixellot, NFHS Network
Momentum Worldwide
#TheDebut – Live High School Basketball Games on Twitter
Twitter, Intersport, Gatorade
Athletes & Creators.
View the 2019 award winners.
Best Female Athlete on Social Media
Best Male Athlete on Social Media
Best Parody or Comedy Account
Best Social Highlight Star
Best In Engagement for Change
Best In Engagement for Good
Overall Excellence.
This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.
View the 2019 award winners.
Outstanding Achievement in Overall Engagement for an Organization
Outstanding Achievement in Overall Engagement for an Individual
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